How the world’s largest action boards manufacturer SWS is embracing sustainability in Dubai

With Dubai’s ambitious goals to scale up manufacturing and further embed sustainability across the economy as part of the Dubai Economic Agenda D33, companies such as SWS are set to play a critical role.

The leading action sports boards manufacturer is responsible for a third of the world’s snowboard production and half the world’s kite and wakeboards, serving well-known global brands. Founder & CEO Rainier Nouhra highlights Dubai’s entrepreneurial and technological ecosystem, as well as the city’s commitment to sustainability, as key to its continued growth.

Going beyond just the incorporation of sustainability into its manufacturing operations and becoming 100% reliant on solar power, SWS has also partnered with @pirates.surf and @surfhousedubai to conduct beach cleanups and other volunteer activities.

Find out why Dubai is right for your business: https://bit.ly/3hQtrqc