The Homegrown Sustainable Start-up Cleaning up in Dubai

Finding her passion for sustainability reflected in Dubai’s DNA and among its residents, Ruby Giroux, founder of The Botanist, has taken advantage of the city’s well-connected start-up ecosystem to rapidly build up her natural cleaning product business.
From starting in her kitchen and bringing on board a business partner, to finding success through a local incubator programme, Giroux now has her own manufacturing facility and is selling her products through some of the city’s major retailers.
Learn more about Dubai’s innovative start-up scene – https://bit.ly/3pcvaaN
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