Dubai provides an unrivalled platform for start-ups and entrepreneurs to make a mark and elevate themselves to the next level. This reached new heights in 2020 with the first edition of Pitch Up In The Sky taking place in the city. After a process which saw applicants from around the world submit their plans and ideas through TikTok, the final came down to three entrepreneurs who made their pitches while climbing up to skydive over Dubai’s iconic Palm Jumeirah. Start-ups need to thrive under pressure, and this was the ultimate test.
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