YouTube introduces audio ads for brands to expand reach

San Francisco: In a bid to help marketers and creators further grow brand awareness on its platform, YouTube has introduced audio ads — its first ad format designed to connect brands with audiences in engaged and ambient listening. Audio ads, currently in beta, will help companies efficiently expand reach and grow brand awareness with audio-based […]

Saudi Arabia aims next to be largest Hydrogen exporter

The world’s biggest oil exporter has set its sights on also becoming the largest supplier of hydrogen, a fuel seen as pivotal for curbing climate change. Saudi Arabia has “ambitious” plans and “will not be challenged in its record of being the biggest exporter of hydrogen on earth,” Energy Minister Prince Abdulaziz bin Salman said […]

Carlos Ghosn’s grand alliance showing cracks two years after his arrest

Two years after the stunning arrest of Carlos Ghosn over alleged financial misconduct, discussions are underway inside Nissan Motor Co. that could fundamentally reshape the world’s biggest car alliance and unwind a key part of its former chairman’s legacy. The automaker is exploring ways to sell some or all of its 34% stake in Mitsubishi […]

Fiat lays more groundwork to getting into EV game

Fiat Chrysler Automobiles NV, one of the carmakers that was slowest to embrace electrification, is signaling it’s serious about making a shift. The automaker announced plans Thursday to form a joint venture with the Italian energy-storage unit of French utility giant Engie SA. The two will offer a suite of products for plugging in at […]

When do I get a COVID-19 vaccine?

DUBAI: There are typically 4 phases in a vaccine trial. The first 3 are the most crucial. That, in theory, is the journey to be taken by all the vaccines against COVID-19. Here, we focus on the journey of Moderna’s mRNA-1273 shot. First the good news: The clinical trials drew an immense amount of altruism. […]