Alphabet sales growth revived as advertisers return to Google

Oakland, California: Google parent Alphabet Inc on Thursday powered back to sales growth in the third quarter, beating analysts’ estimates as businesses initially hobbled by the coronavirus pandemic resumed advertising with the internet’s biggest supplier of ads.

Alphabet shares rose 8 per cent after ending regular trading at $1,556.88, up 13 per cent on the year.

Wall Street had expected a rebound from Alphabet because the company said in July that advertiser spending was inching back following a March plummet due to lockdowns. Google competitors Snap Inc and Microsoft Corp also reported third quarter revenue ahead of expectations in recent days.

Alphabet’s third quarter revenue growth reflected a bump in spending across each of its key ads businesses, including search, YouTube and partner properties.

Chief Financial Officer Ruth Porat said the company saw upticks from advertisers across all regions and industries. But she did not say whether the trends showed signs of slipping as Europe and other areas tackle significant increases in coronavirus infections.

“While we’re pleased with our performance in the third quarter, there is obviously uncertainty in the external environment,” Porat said.

She told financial analysts the company would not slow down spending on its cloud computing unit and other areas, even if another round of COVID-19 lockdowns hit ad demand.

Google’s namesake search engine and YouTube video service are gateways to the internet for billions of people and have become more essential as they transact and entertain online to avoid the virus. Advertisers turned to Google’s ad system to let shoppers know about deals and adjusted service offerings as the economy has begun to chug along again.

EMarketer principal analyst Nicole Perrin said YouTube’s year-over-year sales growth, which was 32 per cent compared with about 6 per cent in the second quarter, pointed to “advertisers’ continued desire for video inventory, the return of brand spending, and notable increases in political ad spending” amid the US presidential election.

Google’s cloud business was about flat with the second quarter, as were the company’s sales of apps, hardware and content subscriptions.

Alphabet said it would elevate cloud into a separate reporting unit starting in the fourth quarter, effectively dropping cloud sales and expenses from its Google unit.

In recent months, Google had aimed to stoke advertising by not charging merchants for some promotional space and issuing grants to help other businesses buy ads. The efforts followed the company’s first sales decline compared with a year-earlier period in the second quarter, since going public in 2004.

But the dominance of Google services has become a liability for the company too. The US government last week sued the company for operating a search monopoly and stifling competition. Other regulators in the United States and elsewhere have ongoing investigations into similar allegations.

The various cases could lead to Google having to divest some of its ad business in the coming years, though financial analysts doubt it will happen.

Google’s ad business accounted for 80 per cent of Alphabet’s $46.2 billion (Dh170 billion) in revenue in the third quarter. Analysts had expected $42.9 billion in revenue, or 5.9 per cent growth from a year ago.

Alphabet’s profit was $11.2 billion, or $16.40 per share, compared with the average estimate of $7.698 billion, or $11.18 per share, among analysts tracked by Refinitiv.

Google competitors Facebook Inc, Amazon.com Inc and Twitter Inc also released financial results on Thursday that were above expectations, showing how internet companies have fared well through the pandemic.

Facebook shares on Thursday were up 30 per cent this year, Amazon 71 per cent and Twitter 51 per cent.

Alphabet’s total costs and expenses rose 12 per cent from a year ago to $35 billion in the third quarter, compared with a 7 per cent jump a quarter ago.

Capital expenditures dropped 20 per cent to $5.4 billion, compared with a 12 per cent drop last quarter.