Lego builds for growth with regional headquarters in Dubai to serve 68 markets across MEA

Retail value of toys and games in the Middle East is set to grow to US$ 5.2 Billion by 2021 and Danish toy manufacturer Lego is on the scene to expand. General Manager Middle East & Africa (MEA), Jeroen Beijer, talks access to MEA, Dubai as a global business hub and e-commerce growth opportunities. “We feel that Dubai is forming its own unique approach to the e-com space and see a very interesting mix of both global players like Amazon, that acquired Souq, but also local players like Noon, Mumzworld and several other leading retailers really developing this market.”