UAE consumers want ‘experiences’ with brands

Dubai: Brands can’t just get by selling a product or service – they need to package a true experience to make it work for today’s consumers. And that’s still only half of it. “The other half is your brand promise, and whether the experience of your brand lives up to it or exceeds it,” said […]

First SALT leadership conference to open in Abu Dhabi from Monday

Abu Dhabi: Around 1,000 leading global business professionals will gather in Abu Dhabi from Monday as SALT hosts its first-ever global thought leadership forum in the Middle East. Held in partnership with Abu Dhabi Global Market (ADGM), the three-day event which takes place from Emirates Palace, will focus on global collaboration opportunities in finance, technology […]