Dubai’s Wellness Market flexes its muscle through innovative Sports Accelerators

Nook is the region’s first dedicated co-working space focused on helping sports and wellness entrepreneurs set up their own business with permission to issue up to 200 trade licenses across 40 different trading activities.

Ravi Bhusari, Co-founder of Nook and Duplays, talks about fitness and business in Dubai: “I think the talent pool is growing. Things that the Dubai government is now doing, His Highness Sheikh Hamdan with Dubai Fitness Challenge and the 30×30 is really encouraging other entrepreneurs in the sports and wellness business to consider setting up a business here in Dubai”.