Dubai start-up Modist has grand ideas for booming modest fashion market

In just over two years, Dubai headquartered global modest luxury retailer, The Modist, has grown to become a powerhouse in e-commerce, tapping into a global market estimated to be in excess of US$200 billion and growing. Shipping worldwide from Dubai to over 120 countries, the female backed company has established strong footholds in mega purchasing power markets, including the US, which accounts for 30% of its business.