Ekar is on its way to becoming the world’s third largest car-sharing operator by 2020. Its revolutionary concept and technology already helps people reach their destination comfortably, seamlessly and cost-effectively, without owning a car, using public transport or hailing a ride. Dubai has firmly established itself as a global leader in innovation, the Middle East’s start-up centre and as a hyper-connected, pro-business hub between the East and the West.